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  • 09
    Aug
    Posted in:
    The Basics of Graphic Design for Interior Signs

    As a small business owner, you might be looking to install a new interior sign for your office, waiting room, lobby or other inside space. However, it can be confusing trying to figure out how best to design your sign, whether it’s a fabric print, lobby and logo sign or wall graphics. There seems to be a lot going on, and you definitely don’t want to make the wrong decision, because it could affect your brand for years to come.

    Yet, you don’t need to worry too much. While it’s best to get a professional in for any graphic design consultation, it doesn’t hurt to arm yourself with some essential facts about the field. That way, you’ll know what to expect from the consultation, as well as what’s possible for your sign and what’s not likely to work.

    Below are a few core aspects of graphic design. These are more general in scope, but can also be applied to interior signage, which is the focus of this article.

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    Line

    This is probably the number one aspect of design that people don’t usually notice, at least not on a conscious level. A line in graphic design is defined as any two connected points. Consider this carefully when it comes to your interior sign. Do you want your sign’s lines to be strong and have sharp edges to them, or do you want them to flow easily? Even just from these two simple examples, you can see how complex lines can get.

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    Color

    Contrary to line, color is something people notice more easily when it comes to your sign. You can just use it in the background or you can design your lettering with colors, too. Red is attention-getting, yellow makes people feel cheerful and bright, and green is soothing. Don’t feel stuck just with those colors, though. After all, you have the whole color wheel, along with gradients, to choose from!

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    Shape

    Shapes can be organic or geometric. They are generally defined by line or color, or sometimes both. Picking the right shape for your interior sign can be an excellent way to build and reinforce your brand. When deciding on a shape for the sign, think about what message you want to convey. Are you serious or playful? Do you deal with heavy personal issues, like a law firm or therapist’s office might, or do you have a brighter, happier approach, like a daycare? Keeping this in mind will help your sign look great.

    Get a Graphic Design Consultation for Your Interior Signs

    Graphic design does not have to be daunting. If you’re ready to design your interior sign, give All Venue Signs and Graphics a call. We are your signage source. Contact us today to get started.